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January232012
Crispin Porter & Bogusky: How the hot ad agency fell from grace. - Slate Magazine »
so glad their gone. i love the pink moon ad, and that stupid king always creeped me out.
Gone were the sort of ads created by previous VW agency Arnold Worldwide—poignant mixed-gender bonding, goofy odes to the lazy-day hang. Way too fey. Instead, Crispin’s first ads for VW included 1) a guy telling his girlfriend in the passenger seat to shut up, saying, “Sweetie, it’s really hard for me to hear the sound of the engine with all that yakking,” and 2) a guy kicking his girlfriend out of the car altogether, saying, “I’d rather not carry the extra weight.” Who wants that as a brand image? It’s no wonder VW ditched the agency.
