February82012
(via Who’s That Girl? – The New Inquiry)
At least we knew and saw in comical fashion how the 70s series star of “That Girl”, Marlo Thomas, the daughter of Danny, worked to land a part on Broadway while nurturing a long-term relationship with Donald. We saw how Mary Tyler Moore’s character “Mary” worked as an assistant TV news producer while “getting over” and moving on from a badly ended long-term relationship with an off camera fiance. And currently, Kaley Cuoco’s character “Penny” in The Big Bang Theory”, works to land her own sitcom or film role while acquiring some knowledge of physics, the comic book and sci-fi subcultures and the very quirky men in academia who are her friends and lover(s). And what do we get in terms of Dechanel’s character? A bunch of tics, yodeling, and our forgetting that she plays the stereotypical elementary school music teacher who can’t say penis out loud immediately. At least Penny says coitus and has intercourse…a lot.
That Girl laid the foundation that has enabled New Girl to function as an acceptable substitute for substance. But weird for weird’s sake isn’t compelling. It isn’t feminine. And it isn’t feminism. It’s embarrassing.[…]It’s nonsensical. How did someone acquire so many quirks in the first place? Take away the funky glasses, colorful dresses, and bursts of song, and Jess Day ends up having more in common with a naked paper doll than her TV-sitcom predecessors or viewers. While sitcoms generally lack the narrative space to pad characters with substantial histories, Jess truly seems to have appeared out of thin air. That she’s clueless isn’t the issue. She’s blank. And until the fourth episode, when the show’s rating’s plummeted by 19 percent, blank seemed to be what viewers liked. There’s a term for girls like Jess. She is what Bailey Doogan calls a “Logo Girl.” Ten years ago, Doogan, an American artist, wrote of her experience creating Mortie, who, after numerous tweaks and Frankensteinian adjustments, “ended up with the requisite cuteness” to fall in line with the other little logo girls we inexplicably know, love, and tattoo on our arms. Logo girls like Mortie or the Coppertone Sun Tan Lotion Girl represent the “small, cute, and plucky” tendencies in the grown-ups who buy the products. They possess “a guilelessness bordering on consciousness, an unconsciousness bordering on stupidity.” If Mortie could talk, Doogan writes in an essay about logo girls, the umbrella’d cutie might say, “I’m strolling through a torrential downpour with an upside-down, opened, leaking box of salt, and I don’t have a clue!” Sounds like someone else I know.
Tags: /marlo thomas /that girl /mary tyler moore /kiley cuoco /the big bang theory

